An email from his marketing professor about an opportunity to intern for a high-end clothing brand was the lucky break that Sean Grady, Class of 2025, needed to launch his career as a fashion influencer.
“I thought it was the perfect fit,” says the marketing major. “I love people and I love fashion.”
Hired as an intern by the marketing agency Riddle & Bloom, Grady was assigned to work as a student brand ambassador for Madewell, a popular clothing brand specializing in denim products under the J. Crew Group.
Grady was responsible for raising brand awareness for Madewell throughout the Suffolk campus and on social media during the spring semester. He was so successful that he was recently hired by online commerce giant Amazon in the same role, beginning this fall.
“Sean understands what it takes to promote and sell a product,” says Marketing Professor Bob Cargill, who sent the email about the Madewell internship to students in his Principles of Marketing course. “He is likable, approachable, and convincing, and people will buy products and services from people that they like and trust. He knows how to attract attention for all the right reasons.”
Grady says he employed many of Cargill’s strategies in his marketing plan, including the importance of the Four P’s: product, place, price, and promotion. “Professor Cargill assisted me throughout the entire internship,” he says.
As a Madewell ambassador, Grady challenged himself to “meet as many people as possible— anywhere, anytime—to promote the brand,” whether that was in one-on-one conversations, during classroom announcements, while playing pick-up basketball, or visiting student-run organizations. He also used his personal Instagram account to post regular photos of himself wearing Madewell gear, along with discounts for his followers.
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September 30, 2022 at 01:24AM
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A ‘Perfect Fit’ for a Fashion Influencer - Suffolk University
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