The Cheesecake Factory was already a success when veteran designer Rick McCormack came on board in 1992, having expanded outside its Los Angeles origins in 1990 with a location in Washington, D.C. But those early restaurants didn't have the same bizarre yet oddly comforting visual flair we now associate with the place. That was the work of McCormack — working in conjunction with David Overton, the company's still-CEO.
McCormack himself admits the style might not sound good if you've never experienced it, telling Eater, "If I try to describe to you what it looks like, you'd probably think it was one of the most horrible-looking places around."
He's not wrong; though no two The Cheesecake Factory locations are quite the same, they all seem to share a riot of influences from Egypt to Victorian England to frescoes reminiscent of Central Europe. According to McCormack, the Egyptian style was mainly because Overton always thought Egyptian stuff looked cool. That's it; that's the whole reason.
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August 14, 2023 at 05:15AM
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The Story Behind The Cheesecake Factory's Truly Unique Decor - Daily Meal
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